Here is an excerpt from the book "Get Your Greeting Cards into Stores."
I jokingly call greeting card reps the “underground sales network.” They do not have a professional association, directory or website, and it can be hard to find them. Most of the reps I have met, I found simply through personal contacts, but if you do not know any reps yet, I have made a list of ways to find them, from 1-7 *, starting with Tip #1, the easiest method: Ask Stores.
Tip 1 : Ask Stores*
Stores know many reps. Ask stores for referrals. You can also offer incentives to out-of-state stores.
For example, If your cards sell in one store in Minnesota, and you don’t know any reps there, this is a great opportunity to ask that store buyer for recommendations on their local reps. In a case like this, I would offer the store two dozen free cards if they helped me find a rep in their territory. This system worked great, especially in remote areas where reps are hard to find.
The best thing about doing this is when you contact the rep the first time, you can say “Abby’s gift store recommended you” versus “Hi, I’m an artist looking for a rep.” Most likely, the rep already knows Abby’s store, and value their recommendation.
*Read tips 1 through 7 in future blog posts on Wednesdays.
If you already make your own greeting cards, this book explains how to get your cards into stores and sell them sell nationwide. Included are guidelines on: how to price your cards for a profit, how to get professional feedback, where to find a sales representative and and what industry standards you should follow. All the information is also applicable to gift items, such as magnets, journals, calendars, collectibles, etc.